iConstruye Sales Pipeline Transformation with Revenue Hub
Thanks to the Revenue Hub implementation, iConstruye now has an organized and aligned sales process. The team understands and follows the same guidelines, improving communication and CRM adoption.
Industry
Construction / Technology
Challenge
Pipeline with confusing stages, no automation or clear metrics; low CRM adoption and processes interpreted differently by each rep.
Results
Organized and aligned sales process, 100% CRM adoption, 70% fewer repetitive tasks, 6 new metrics implemented, and increased team efficiency.
Solutions Implemented
Pipeline redesign in HubSpot, standardization of stages/metrics/milestones, workflow automation, onboarding and team training.
Results That Speak
The digital transformation that revolutionized their revenue operations
What Our Clients Say
Testimony from the leader who drove the transformation
“We organized the entire sales process, which was something fundamental for me. Everyone understands and measures the same things, although there are still areas we continue to work on.”
Consuelo Uribe Fernández
Revenue Operations Lead, iConstruye
Video Testimonial
Hear the full transformation story
iConstruye
iConstruye is a company specializing in technology solutions and digital platforms for construction industry companies, with a focus on consultative selling.
The Transformation Story
From challenge to extraordinary results
The Challenge
Critical Issues
Before partnering with Revenue Hub, iConstruye's sales process was a constant challenge. Consuelo Uribe Fernández describes a sales pipeline full of confusing stages, with no automation and no clear metrics or defined milestones. This not only created disorder but also made the sales team view the CRM as a nuisance, with each person interpreting the process differently.
The Solution
Strategic Approach
Revenue Hub took a collaborative approach, starting by listening to iConstruye's entire Revenue team to understand their pain points and ensure their participation in the process redesign. This strategy enabled the standardization of sales stages, metrics, and tasks within HubSpot, creating a clear, logical, and unified system. By actively involving the team, they felt heard, improving communication and fostering greater adoption and appreciation of the tool.
“The experience you have, obviously, one can never match. You have extensive experience with other companies and know how to use HubSpot perfectly.”
— Consuelo Uribe Fernández
The Results
Measurable Impact
The Revenue Hub implementation at iConstruye resulted in a significant breakthrough: an organized and aligned sales process where all team members understand and follow the same guidelines. This not only improved internal communication but also increased CRM adoption by 100%. Additionally, a 70% reduction in repetitive tasks was achieved along with the implementation of six new performance tracking metrics.
“We organized the entire sales process, which was something fundamental for me. Everyone understands and measures the same things, although there are still areas we continue to work on.”
— Consuelo Uribe Fernández
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