CRM Go-To-Market Strategy and Sales Optimization at Total Abogados
The implementation of a centralized CRM and sales process automation enabled Total Abogados to increase lead contact and conversion rates, reduce response time, and improve operational traceability. The firm experienced 124% semester-over-semester growth and a 200% increase in annual sales.
Industry
Legal Services
Challenge
Total Abogados faced significant challenges in their commercial processes, including manual prospect management, lack of pipeline visibility, and overall inefficiency in lead conversion. The firm needed to modernize its processes to scale operations and improve client experience.
Results
The implementation of a centralized CRM and sales process automation enabled Total Abogados to increase lead contact and conversion rates, reduce response time, and improve operational traceability. The firm experienced 124% semester-over-semester growth and a 200% increase in annual sales.
Solutions Implemented
CRM Implementation, Workflow Automation, Analytics & Reporting, Training & Continuous Improvement
Results That Speak
The digital transformation that revolutionized their revenue operations
What Our Clients Say
Testimony from the leader who drove the transformation
“The change was absolute, it was resounding, and it didn't take long. The whole thing took about three months. We started seeing results quickly.”
Lina Moncada
CRO, Total Abogados
“Having proper business follow-up, understanding the pain points of my sales team, giving them visibility, and taking specific actions while measuring my KPIs will undoubtedly translate into results.”
Lina Moncada
CRO, Total Abogados
Video Testimonial
Hear the full transformation story
Total Abogados
A firm dedicated to providing legal services to individuals in Chile. With a team of over 20 sales executives, it has positioned itself as a leader in the legal space thanks to its focus on service quality and efficiency.
The Transformation Story
From challenge to extraordinary results
The Challenge
Critical Issues
Total Abogados, a legal firm in Chile, faced multiple challenges managing the high volume of leads generated by their digital campaigns. Manual processes, lack of pipeline visibility, and inefficiency in lead conversion were critical problems that needed solving. Additionally, the sales team and lawyers lacked unified tools to orchestrate lead capture, follow-up, and client conversion, creating risks of lead leakage and poor traceability.
The Solution
Strategic Approach
Revenue Hub proposed a structured process that included an initial diagnostic of the commercial journeys and legal team needs, followed by the implementation of a centralized CRM and workflow automation. This solution enabled omnichannel capture, automation, and full traceability of the sales operation.
“The change was absolute, it was resounding, and it didn't take long. The whole thing took about three months. We started seeing results quickly.”
— Lina Moncada, CRO
The Results
Measurable Impact
Thanks to the Revenue Hub solution, Total Abogados managed to increase effective lead contact and close rates, significantly reducing response time from 20 days to 24 hours. Centralized automation and traceability enabled quick identification and resolution of any gaps, while scalability with personalization helped the firm handle a higher volume of leads without losing the warmth and specialization required in the legal field.
“Having proper business follow-up, understanding the pain points of my sales team, giving them visibility, and taking specific actions while measuring my KPIs will undoubtedly translate into results.”
— Lina Moncada, CRO
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